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Your WHY is the heart of your company, what you stand for, and ultimately, what determines your success.
Being engaged in the daily performance of your company means staying to the driving force of your company. Whether you sit in on meetings or help out when a department is short-handed, your engagement keeps you close to your WHY in action. It is at this level that your vision is being created, and staying close to that makes you a direct player in your overall goal.
Your goals are what grow your business, cultivate teamwork, and provide a clear idea of where your company is headed. Goals should be specific, relevant to your business, and ALWAYS be informed by your WHY.
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